Wayfinding Strategy
& Signage System
UNIVERSITY OF FLORIDA SCHOOL OF DENTISTRY
PROJECT AT A GLANCE
Led the human-centered design process for a 300,000 sq ft experiential graphics project at the University of Florida Dental School, creating an intuitive wayfinding strategy and cohesive signage system for thousands of daily users across an 11-level existing facility and a 3-level new expansion.
Role:
Lead Experiential Designer
Team:
Project Manager, 2 Additional Experiential Designers, 3 Architects, 2 InteriorDesigner, 1 Lighting, 1 Engineering, 3 Fabricators.
Timeline:
4 Months – 2025 to Present
Client:
University of Florida School of Dentistry
/ GETTING STARTEDEvaluating the Existing Experience
I began the project with site visits and stakeholder workshops to evaluate the existing wayfinding and signage system, identify navigation pain points, and understand the needs of both users and project stakeholders. These insights established a clear foundation for developing a cohesive and scalable wayfinding strategy across both the renovated and new portions of the building.
Site Visit
User Needs Identified
/ KEY DECISION POINTSMapping the User Journey
Experience mapping helped identify key decision points where signage or experiential landmarks were needed to guide users through the space. By understanding how people move through the environment, I could strategically place cues that support intuitive navigation and shape the experience we want to facilitate at each step along the way.
Level 01
Level 02
Level 03
/ USER JOURNEYSUnderstanding Users to Map Flow Patterns and Identify Pain Points.
/ INFORMATION ARCHITECTUREStructuring the Wayfinding System
I developed the information architecture for the entire wayfinding system by organizing content into a clear hierarchy and applying principles of progressive disclosure. This approach ensures users receive the right information at the right moment, breaking complex navigation into manageable steps that guide people through the building with clarity and confidence.
Level 01
Level 02
Level 03
/ DESIGN CONCEPTDesigning a Cohesive Visual System
I developed a design system that translated the architectural theme of light into the signage form, materials, and graphic expression.
By aligning the visual language with the architecture, the system created a cohesive identity that supports navigation while reinforcing the spatial experience of the building.
Signage System Visual Strategy
Guiding Every Step with Intuitive Landmarks and Visual Cues
I applied the design system at key decision points throughout the building, using consistent visual cues and architectural landmarks to guide users intuitively toward their destinations. These moments help people stay oriented and move confidently through the space from arrival to their final destination.
